- Kuala Lumpur Federal Territory Malaysia
Robert Walters Hiring! Full Time Senior Brand Manager- Brand Manager (FMCG) in Federal Territory - Ricebowl
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Job Description
Responsibilities
This exciting opportunity offers you the chance to shape and execute brand strategies for iconic products across noodle, sauce, and snack categories, ensuring local relevance and resonance within the Malaysian market. You will play a pivotal role in translating global positioning into compelling stories and campaigns that connect emotionally with consumers, driving trial intent and strengthening brand equity.
What You'll Do
As Senior Brand Manager FMCG based in Kuala Lumpur, you will be responsible for shaping the narrative of beloved food brands by translating global strategies into locally relevant campaigns. Your day-to-day will involve collaborating with regional teams across Malaysia, Singapore, Korea, as well as distributor partners to ensure seamless execution of integrated marketing plans. You will oversee the creation of engaging digital content tailored for various platforms while managing agency relationships to deliver impactful communication strategies. By leveraging your deep understanding of consumer behaviour and market trends, you will drive brand penetration through innovative storytelling that resonates emotionally with local audiences. Success in this role requires a blend of strategic vision, creative flair, cultural sensitivity, and strong project management skills as you navigate complex projects involving multiple stakeholders.
Your extensive background as Senior Brand Manager FMCG equips you with the ability to navigate the intricacies of multinational operations while delivering locally relevant campaigns. You bring proven experience in developing creative assets that resonate emotionally with consumers across diverse markets. Your collaborative approach fosters strong relationships with agencies, distributors, sales teams, e-commerce specialists, shopper marketers, and other cross-functional partners. With a keen eye for detail backed by strategic vision, you are adept at analysing market data to inform both tactical actions and long-term planning. Your proficiency in English ensures clear communication within matrix organisations while your insight-driven mindset uncovers new opportunities for brand growth. If you possess additional language skills such as Korean or have worked extensively within digital-native brands or start-up environments, these attributes further enhance your suitability for this role.
This organisation stands out as a pioneer in the global food industry—having created South Korea’s first ramen—and continues its legacy by delivering healthy, personalised food solutions worldwide. Their commitment extends beyond product innovation: they integrate food culture with technology while fulfilling environmental and social responsibilities. Employees benefit from working within a collaborative network where ideas are shared freely among regional teams spanning Malaysia, Singapore, Korea—and beyond. The company’s forward-thinking ethos encourages personal growth through impactful initiatives that shape the future of food consumption. With competitive compensation packages including performance-based bonuses (as specified), employees enjoy recognition for their contributions alongside opportunities for advancement within a fast-growing sector. The workplace culture is defined by inclusivity, supportiveness, creativity—and an unwavering dedication to making a positive difference both locally and globally.
What's Next
If you are ready to make your mark as Senior Brand Manager FMCG in Malaysia’s vibrant food sector—apply now!
Apply today by clicking on the link provided.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
What You'll Do
As Senior Brand Manager FMCG based in Kuala Lumpur, you will be responsible for shaping the narrative of beloved food brands by translating global strategies into locally relevant campaigns. Your day-to-day will involve collaborating with regional teams across Malaysia, Singapore, Korea, as well as distributor partners to ensure seamless execution of integrated marketing plans. You will oversee the creation of engaging digital content tailored for various platforms while managing agency relationships to deliver impactful communication strategies. By leveraging your deep understanding of consumer behaviour and market trends, you will drive brand penetration through innovative storytelling that resonates emotionally with local audiences. Success in this role requires a blend of strategic vision, creative flair, cultural sensitivity, and strong project management skills as you navigate complex projects involving multiple stakeholders.
- Translate global and regional brand strategies into actionable country-level plans and assets tailored for the Malaysian market.
- Ensure consistency in brand identity and storytelling while adapting messaging to reflect local consumer insights and cultural nuances.
- Support regional teams by planning and executing integrated communication campaigns across digital channels, social media, influencer networks, and owned media platforms.
- Work closely with agencies to develop detailed communication strategies that align with both global direction and local market needs.
- Localise content strategy for digital platforms such as social media, YouTube, and paid digital advertising while maintaining brand integrity.
- Oversee development of local content including influencer programmes and community engagement strategies to foster emotional connections with consumers.
- Drive adaptation of brand messaging by identifying locally resonant themes and storytelling angles that reflect market dynamics.
- Collaborate with local teams and agency partners to adapt visuals, formats, and messaging for maximum impact.
- Conduct thorough market analysis by studying data trends and monitoring competitive activity to inform short-term tactical actions and long-term strategic planning.
- Manage relationships with agencies while collaborating closely with regional marketing, e-commerce, shopper marketing, sales teams, and distributors to ensure alignment across all consumer touchpoints.
- Define key performance indicators for brand campaigns; monitor digital/media metrics; conduct post-campaign reviews; optimise creative/media strategy based on learnings.
Your extensive background as Senior Brand Manager FMCG equips you with the ability to navigate the intricacies of multinational operations while delivering locally relevant campaigns. You bring proven experience in developing creative assets that resonate emotionally with consumers across diverse markets. Your collaborative approach fosters strong relationships with agencies, distributors, sales teams, e-commerce specialists, shopper marketers, and other cross-functional partners. With a keen eye for detail backed by strategic vision, you are adept at analysing market data to inform both tactical actions and long-term planning. Your proficiency in English ensures clear communication within matrix organisations while your insight-driven mindset uncovers new opportunities for brand growth. If you possess additional language skills such as Korean or have worked extensively within digital-native brands or start-up environments, these attributes further enhance your suitability for this role.
- Proficiency in English communication is essential for effective collaboration across regional teams.
- Experience working in multinational FMCG companies is highly valued due to the complexity of cross-market operations.
- Minimum 8 years’ experience in brand marketing or integrated communications within FMCG or consumer goods sectors demonstrates your expertise.
- Excellent creative development skills coupled with proven agency management experience enable you to deliver compelling campaigns.
- Strategic thinking combined with disciplined planning ensures successful execution of brand initiatives.
- Consumer-obsessed mindset paired with cultural sensitivity allows you to build authentic connections with diverse audiences.
- Insight-driven approach helps identify key consumer behaviours and market opportunities for growth.
- Collaborative nature enables you to manage complex projects involving multiple stakeholders in a start-up environment.
- In-depth knowledge of the Malaysian market including consumer behaviour and competitive landscape supports informed decision-making.
- Proficiency in Korean language is considered a valuable addition but not mandatory.
This organisation stands out as a pioneer in the global food industry—having created South Korea’s first ramen—and continues its legacy by delivering healthy, personalised food solutions worldwide. Their commitment extends beyond product innovation: they integrate food culture with technology while fulfilling environmental and social responsibilities. Employees benefit from working within a collaborative network where ideas are shared freely among regional teams spanning Malaysia, Singapore, Korea—and beyond. The company’s forward-thinking ethos encourages personal growth through impactful initiatives that shape the future of food consumption. With competitive compensation packages including performance-based bonuses (as specified), employees enjoy recognition for their contributions alongside opportunities for advancement within a fast-growing sector. The workplace culture is defined by inclusivity, supportiveness, creativity—and an unwavering dedication to making a positive difference both locally and globally.
What's Next
If you are ready to make your mark as Senior Brand Manager FMCG in Malaysia’s vibrant food sector—apply now!
Apply today by clicking on the link provided.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
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