Pet Universe Hiring! Full Time TIKTOK SPECIALIST in Selangor, Earn up to MYR 9,000 - Ricebowl

Job Purpose

To develop, manage and execute the company's TikTok marketing strategy to strengthen brand awareness, increase audience engagement and drive product sales across TikTok platforms.

Responsible for managing TikTok accounts, developing creative content, overseeing video production, coordinating TikTok Shop activities and implementing effective content strategies to achieve the company's marketing and business objectives.

Key Responsibilities

A. TikTok Strategy & Account Management

• Develop and implement TikTok content strategies aligned with the company's marketing objectives, brand positioning and sales targets.
• Manage and oversee the company's TikTok accounts, ensuring consistent content publishing and platform engagement.
• Plan monthly content calendars covering product promotions, educational content, entertainment, trends and brand awareness.
• Identify trending topics, viral content formats, relevant hashtags, sounds and emerging TikTok trends to improve content reach.
• Monitor competitors and analyse industry trends to identify opportunities for content development and audience growth.
• Ensure all TikTok content aligns with the company's brand identity, communication guidelines and marketing direction.

B. Content Creation & Video Production

• Develop creative and engaging TikTok video concepts suitable for pet products, pet owners and the pet industry.
• Plan, script, shoot and produce short-form video content to promote the company's products, services and brand activities.
• Create different content formats, including product demonstrations, product reviews, educational videos, pet care tips, storytelling and promotional videos.
• Handle video editing, captions, subtitles, transitions, sound selection and other post-production activities.
• Coordinate product filming, pet-related content shoots, customer testimonials and promotional videos.
• Ensure content is visually appealing, informative and suitable for TikTok's audience and algorithm.
• Collaborate with internal teams, staff, influencers or content creators to produce engaging promotional content.

C. TikTok Shop & Product Marketing

• Manage and optimise the company's TikTok Shop activities, including product listings, product descriptions, images and promotional information.
• Develop product-focused video content to drive traffic and conversions to TikTok Shop.
• Coordinate TikTok Shop campaigns, product promotions, vouchers, bundles and seasonal sales activities.
• Monitor product performance, customer engagement, traffic and sales conversion through TikTok Shop analytics.
• Work closely with the sales, e-commerce and inventory teams to ensure product availability and accurate promotional information.
• Identify opportunities to increase product exposure through affiliate marketing, product seeding and creator collaborations.
• Ensure product information, pricing and promotional mechanics are accurate and consistent across all TikTok sales activities.

D. TikTok Live & Campaign Management

• Plan and coordinate TikTok Live sessions to promote products, demonstrate product features and engage with potential customers.
• Develop live-streaming concepts, product showcases, promotional scripts and sales-driven activities.
• Coordinate with hosts, presenters and relevant departments to ensure smooth execution of TikTok Live sessions.
• Monitor live-streaming performance, viewer engagement, product clicks and sales conversions.
• Plan and execute TikTok campaigns in conjunction with product launches, festive promotions and major sales events.
• Evaluate campaign effectiveness and recommend improvements to increase reach, engagement and sales performance.

E. Influencer & Affiliate Collaboration

• Identify and establish collaborations with relevant TikTok influencers, KOLs, KOCs and pet content creators.
• Coordinate product reviews, sponsored content, affiliate programmes and product seeding activities.
• Manage communication with creators regarding content requirements, deliverables, timelines and campaign objectives.
• Monitor influencer campaign performance, including views, engagement, traffic and sales generated.
• Maintain a database of influencers and content creators relevant to the pet industry.

F. Performance Monitoring & Analytics

• Monitor TikTok account performance, including followers growth, video views, reach, engagement rate and audience demographics.
• Analyse content performance to identify successful video formats, topics and audience preferences.
• Track TikTok Shop performance, including product clicks, conversion rates, orders and sales revenue.
• Prepare monthly TikTok performance reports covering content output, account growth, campaign results and sales contribution.
• Identify underperforming content and implement improvements based on performance data.
• Conduct regular reviews of TikTok marketing strategies to improve content effectiveness and overall account performance.

G. Cross-Departmental Coordination

• Work closely with Brand Manager to ensure TikTok content aligns with the company's brand positioning and marketing strategies.
• Coordinate with Trade Marketing and Sales teams to support product promotions, campaigns and commercial activities.
• Work with e-commerce and retail teams to identify products suitable for TikTok promotion.
• Coordinate with relevant departments to obtain product information, promotional details and marketing materials.
• Ensure all TikTok activities are completed according to the approved marketing calendar, campaign timelines and management instructions.

Qualifications & Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or a related field.
• Minimum 3–5 years of relevant experience in TikTok management, social media marketing or digital content creation.
• Proven experience managing TikTok accounts and developing successful content strategies.
• Strong video shooting, editing and content production skills.
• Proficient in CapCut, TikTok editing tools and other relevant video editing software.
• Good understanding of TikTok algorithms, trends, audience behaviour and content performance analytics.
• Experience managing TikTok Shop, affiliate marketing and TikTok Live.
• Strong creative thinking, storytelling and communication skills.
• Able to work independently, manage multiple content projects and meet deadlines.

Added Advantage:

• Experience in pet industry.
• Experience creating animal-related content, particularly involving cats and dogs.
• Existing network of pet influencers, KOLs and content creators.
• Experience managing TikTok accounts with proven audience and sales growth.
• Experience handling both organic content and paid TikTok advertising.

Pay: RM4,000.00 - RM9,000.00 per month

Work Location: In person