Great Eastern Hiring! Full Time Assistant Vice President, Digital Experience Studio (UX Design) in - Ricebowl

We are looking for a strong, hands-on designer who will craft iconic digital products for Great Eastern Life. Based in Singapore and working at the Digital Experience Studio, you will own the design and shape the digital products in your care. You will be a senior practitioner in the Digital Experience Studio — deep enough in the craft to set the quality bar by doing the work, and steady enough to guide a small team through it. Design is a multifaceted discipline. While we value depth in your area of specialisation, we also value the range of exposure — across industries, business models and interface types — that will positively influence the UX of our solutions.

Key Responsibilities

• Plan and execute research activities, and turn the findings into insights and actions
• Frame the problem before designing the solution, and shape product directions together with product and engineering partners
• Design high-fidelity, intuitive and desirable products for multiple interfaces (mobile, desktop, conversation, voice, agentic, etc.)
• Apply design heuristics and information organisation practices to improve access, findability and comprehension
• Apply universal design techniques to achieve inclusivity, and create designs that address different use scenarios
• Prototype and test products to make sure they are useful and usable, and iterate on what the testing tells you
• Use GenAI and agentic AI in your day-to-day design work — synthetic customers, AI-assisted research analysis, generative concepting, AI-assisted design and prototyping — to work faster and explore more widely to increase the quality bar
• Contribute to and uphold the design system, and keep the components you build consistent with it
• Track how your designs perform after launch and drive improvements
• Lead and mentor a small team of designers: review their work, run design critique sessions, and grow their craft
• Work in a lean and agile way with cross-functional squads, from concept through to launch
• Communicate research insights and design rationale clearly to product teams and stakeholders
• Hand-off design artifacts to developers and see the work through to the quality of what ships
• At least 6 years of work experience in IxD, UX design, product design or a related design discipline
• Bachelor’s degree in design, Psychology, Business, Digital Technology or a related discipline
• Skilled in one or more key knowledge areas: Information Organisation, Interaction Design, Content Design, Visual Communication, Design Research, Prototyping, Usability Testing, UX Writing, Motion Design, Design Systems, Content Strategy
• Exposure across industries and types of digital projects — for example customer-facing products, b2b products, transactional journeys, enterprise or internal tools. Exposure to the insurance or wider financial services industry is a plus
• A strong work portfolio that demonstrates systematic and creative design thinking, a deep understanding of UI design and UX normalities, and craft you can defend in detail
• Evidence that your design work produced tangible business outcomes: you can show the problem, the design decision, and the result it moved — conversion, task completion, adoption, servicing effort, customer satisfaction, and etc.
• Demonstrated use of GenAI or agentic AI in design work — for example synthetic customers, AI-assisted research analysis and synthesis, generative concepting, or AI-assisted design and prototyping — and a practical sense of where these methods help and where they do not
• Experience managing a small design team: reviewing work, running critiques and coaching designers
• Excellent verbal and written communication skills, and the ability to explain design decisions in terms the business understands
• Experience in working with a cross-functional team or large-scale software development lifecycle, including waterfall and agile methodologies
• Lean and agile as part of their guiding principles in work
• A growth mindset: a strong sense of curiosity, actively seeks and acts on feedback, and keeps learning new methods and tools
• A bias for excellence: holds a high bar for craft and outcomes, and attends to the details others skip
  
  

How You Succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
  
  

Who We Are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To All Recruitment Agencies

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Work Locations

SG-GE Centre