Elianto Make Up Hiring! Full Time Retail - B2B Marketing Executive in Federal Territory, Earn up to MYR 4,500 - Ricebowl

Job Summary

The Retail & B2B Marketing Executive is responsible for driving Elianto's marketing activities across retail channels and B2B partners, including Watsons, Guardian and other key accounts. The role focuses on trade marketing, retail campaign execution, promotional planning, POSM coordination, store activation, B2B communication and sales-support initiatives.

The role works closely with the Marketing Manager, Sales team, Graphic Designers and B2B partners to ensure campaigns are commercially relevant, executed on time and aligned with Elianto's brand strategy.

Key Responsibilities

1. Retail & Trade Marketing

• Plan and execute monthly retail marketing activities across key retail channels.
• Coordinate retail campaigns, promotions, thematic months and product focuses.
• Work with Sales/B2B teams to understand channel priorities and commercial objectives.
• Develop retail activation proposals based on business and product priorities.
• Coordinate campaign mechanics, promotional periods and retail requirements.
• Monitor competitor activities, promotions and retail visibility.

2. B2B / Key Account Marketing

• Coordinate marketing activities with Watsons.
• Prepare campaign proposals, marketing calendars and activation plans for key accounts.
• Coordinate submission of marketing materials, POSM and campaign assets according to partner deadlines.
• Follow up with B2B partners on campaign requirements, placement and execution.
• Support joint campaigns, retailer takeovers and exclusive promotions.
• Maintain a clear B2B marketing calendar and campaign tracker.

3. Retail Activation & In-Store Campaigns

• Coordinate new product launches and promotional campaigns in retail stores.
• Work with the Graphic Designer cum VM on POSM requirements and VM execution.
• Coordinate gondola, shelf, counter, lightbox and promotional displays.
• Conduct store checks and document campaign execution.
• Identify execution issues and coordinate corrective actions.
• Ensure promotional materials are installed according to campaign timelines.

4. Trade Promotion & Sales Support

• Support promotional planning to drive sell-through.
• Analyse retail sales performance before and after campaigns.
• Track promotional effectiveness and product performance.
• Recommend suitable products for retail promotions based on sales trends and stock situation.
• Support clearance and stock-moving campaigns when required.

5. Retail Market & Competitor Intelligence

• Monitor competitor promotions, launches, pricing and retail activities.
• Conduct regular retail audits.
• Track competitor visibility, POSM, merchandising and promotional mechanics.
• Prepare monthly retail competitor updates.
• Identify opportunities for Elianto to improve retail visibility and shopper engagement.

6. Retail Campaign Reporting

• Track campaign implementation and deadlines.
• Prepare post-campaign reports.
• Analyse campaign performance and sell-through where data is available.
• Document learnings and recommendations for future campaigns.

7. Product Launch Support

• Support product launches across retail channels.
• Coordinate launch timelines with Sales, B2B partners and creative team.
• Ensure product information, POSM and promotional materials are ready before launch.
• Coordinate retailer-specific launch requirements.

Pay: RM3,500.00 - RM4,500.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Experience:

• Marketing: 3 years (Preferred)
• Digital Marketing: 2 years (Preferred)
• Retail Marketing knowledge: 2 years (Preferred)

Location:

• Kuala Lumpur (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person