Undisclosed Hiring! Full Time Country Commercial Director - Retails - Consumer Brands in Federal Territory - Ricebowl

Industry: Retail | Fashion | Beauty | FMCG | Consumer Brands

Leadership Scope: 500+ Employees

Employment Type: Full-Time

Work Arrangement: On-site

Role Overview

We are seeking an experienced and commercially driven Country Commercial Director – Retail & Consumer Brands to lead nationwide commercial strategy, retail operations, market development, and sustainable business growth across Malaysia.

This senior leadership role will oversee commercial performance, profitability, customer experience, and market expansion across retail channels, B2B and corporate business, distributor networks, franchise operations, and omnichannel platforms.

The successful candidate will be responsible for driving commercial performance across a portfolio valued at MYR2B+ while providing strategic leadership to a workforce of 500+ employees. The role requires a strong combination of commercial acumen, financial management, operational excellence, and people leadership to strengthen brand competitiveness and deliver sustainable business results.

The ideal candidate will have extensive experience in retail and consumer brands, P&L management, commercial transformation, and multi-channel business development, with the ability to translate regional and corporate strategies into effective local execution.

Key Responsibilities

1. Country Commercial Strategy & Business Growth

Develop and execute Malaysia’s commercial strategy in alignment with corporate objectives and regional growth priorities.

Lead nationwide sales and commercial performance, identifying opportunities to increase revenue, market share, and profitability.

Establish annual business plans, commercial priorities, sales targets, and performance indicators.

Identify new revenue streams across retail, B2B, corporate accounts, distributors, franchisees, and strategic partnerships.

Monitor consumer behavior, market trends, competitor performance, and industry developments to inform commercial decisions.

2. Financial & P&L Management

Oversee commercial performance, budgets, and financial accountability across a portfolio valued at MYR2B+.

Lead budgeting, forecasting, revenue planning, cost management, and profitability improvement initiatives.

Monitor sales performance, operating expenses, gross margins, and return on investment.

Establish effective financial controls and commercial performance-reporting frameworks.

Identify opportunities to improve business efficiency, optimize expenditure, and deliver sustainable financial growth.

3. Nationwide Retail & Store Operations

Direct retail operations across multiple locations, ensuring consistent execution of commercial strategies and operating standards.

Improve store productivity, sales conversion, customer retention, service quality, and overall customer experience.

Oversee store performance, inventory productivity, merchandising execution, and operational efficiency.

Strengthen standard operating procedures, KPI management, and accountability across retail locations.

Evaluate store expansion, portfolio optimization, and operational transformation opportunities.

4. Omnichannel & Digital Commercial Growth

Develop and execute strategies integrating physical retail, e-commerce, and digital customer engagement.

Identify opportunities to improve customer acquisition, conversion, retention, and lifetime value.

Collaborate with marketing and digital teams to optimize promotional effectiveness and commercial returns.

Use business intelligence and performance data to improve channel productivity and commercial decision-making.

Champion innovative retail initiatives that strengthen customer engagement and brand performance.

5. B2B, Distributor & Franchise Management

Lead B2B and corporate business strategies to expand revenue streams and strengthen commercial partnerships.

Oversee distributor and franchise relationships, ensuring alignment with business objectives and brand standards.

Evaluate partner performance and implement strategies to improve productivity and profitability.

Support market expansion, channel development, and strategic commercial negotiations.

Build effective relationships with key accounts, business partners, and relevant stakeholders.

6. Executive Leadership & Workforce Development

Provide strategic direction to a workforce of 500+ employees across relevant commercial and operational functions.

Develop a high-performance culture built on accountability, collaboration, customer focus, and results.

Coach and develop senior managers and department leaders to strengthen commercial and operational capabilities.

Establish clear performance expectations, leadership-development initiatives, and succession-planning priorities.

Promote effective cross-functional collaboration across Sales, Retail Operations, Marketing, Finance, Supply Chain, and Human Resources.

7. Business Transformation & Performance Excellence

Lead commercial transformation initiatives that improve sales productivity, operational efficiency, and profitability.

Establish performance frameworks and consistent KPI-review processes across business units and sales channels.

Identify underperforming areas and implement corrective actions to strengthen commercial results.

Improve business processes, operating procedures, and resource allocation.

Present business performance, financial forecasts, strategic priorities, and growth recommendations to executive leadership.

Qualifications & Experience

• Minimum of 15 years of progressive professional experience in retail, commercial management, consumer brands, fashion, beauty, FMCG, or related industries.

• Demonstrated experience in senior commercial leadership, nationwide retail management, or multi-channel business operations.

• Proven capability to manage or oversee a commercial portfolio valued at MYR2B+.

Demonstrated ability to lead large, multidisciplinary organizations involving 500+ employees.

• Strong experience in P&L management, budgeting, forecasting, commercial planning, and profitability improvement.

• Proven success in revenue growth, retail productivity, market development, and business performance optimization.

• Experience managing multiple retail locations, distributor networks, franchise operations, B2B business, or corporate accounts.

• Strong understanding of omnichannel retail, customer experience, commercial analytics, and consumer behavior.

• Demonstrated ability to lead business transformation, performance improvement, and leadership development.

• Excellent executive communication, negotiation, stakeholder management, and strategic decision-making skills.

• A bachelor’s degree in Business Administration, Marketing, Retail Management, or a related discipline is preferred.

• An MBA or relevant professional qualifications in commercial management, retail leadership, or business strategy are advantageous.

Language Requirements

• Fluent English and Bahasa Malaysia are required.

Mandarin, Cantonese, or other additional languages are advantageous for engaging diverse customer segments and supporting commercial partnerships.

All qualified applicants will be considered based on relevant experience, professional qualifications, leadership capabilities, and applicable employment requirements.