Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
As part of regional growth efforts, provide insight frameworks for new market activation to growth-stage retention to mature market defence, equipping country teams to independently adopt strategies.
Assist on promotional offer configuration and deployment.
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Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
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Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.
Support the development of compelling content, brand storytelling, and creative marketing assets that enhance brand awareness and customer engagement.
Monitor campaign performance and provide marketing insights through consumer, competitor, and market analysis to optimise future initiatives.
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