Lead or Drive Continuous Improvement (CI) Projects under the scope of Product, Process and Operational Technical. Support CI Projects under Quality & Compliance Pillar. Collaborate with internal or cross-function team for CI Projects.
Ensure accurate documentation of all Technical Documents, Experiment Design, Trial, Test Results, SOP, Quality & Compliance Records for I&R and CI Projects.
Lead Product Market Research, data collection & analysis, report preparation & presentation.
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Work closely with Marketing team to ensure a clear understanding of the marketing objectives and New Product Development direction to further develop the business and execution of trade plans in GT/LKA channel.
Plan and ensure proper execution of promotion activities.
Lead, develop, train and manage distributor General Trade channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
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Recommend products and services (value proposition) that match customers' strategic and tactical directions.
Initiate contract negotiations including terms and conditions, product offers, and pricing in line with overall product and pricing strategies and guidelines.
Skilled at developing a collaborative Joint Business Plan with the customers.
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Analyse user behaviour across onboarding, activation, repeat purchase, and long-term retention stages, evaluate triggers that influence habit formation and repeat purchase behaviour.
Translate insights into recommendations for lifecycle improvements (activation nudges, habit loops, repeat triggers).
Evaluate user sensitivity to promotions, points, loyalty rewards, and price changes by market.
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