We manage multiple e-commerce platforms across our own websites, Lazmall on Lazada, Zalora, Shopee & Amazon.
This position reports to the Retail director and interfaces with retail merchandising, retail operations and digital marketing team.
Responsibilities include liaising with the various account managers for each marketplace to grow revenue by pushing for advertising features, expanding product range, create marketing campaigns, set-up mono-brand stores in addition to managing our multi-brand store.
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Concept Development: Generating ideas for new luggage, leather goods, bags, and travel accessories, based on market trends, customer preferences, and brand identity. This involves researching current fashion trends, understanding market demographics and brainstorming creative concepts, and creating mood boards to visually articulate design concepts, incorporating imagery, color schemes, textures, and themes to evoke the intended brand aesthetic and target audience preferences.
Sketching and Rendering: Translating conceptual ideas into sketches and detailed technical drawings using traditional methods or computer-aided design software. Designer need to have strong skills and a good understanding of proportions, materials, and construction techniques.
Material Selection: Choosing appropriate materials such as leather, fabric, hardware and embellishments for each design, considering factors like durability, aesthetics, cost and sustainability when selecting materials.
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· Assist in marketing, EDM, media plan and selection, PR and editorial write ups to press and magazines
· Prepares marketing materials and carries out through advertisement and web page, and encourage traffic to company’s website
· Implement and execute the strategy of in-store events, atrium / outdoor events, joint Promotions and tie-ups with relevant Business Partners to drive traffic into our stores and to increase sales and brand awareness
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