About PRUDENTIAL LIFE INSURANCE AGENCY ASSOCIATION MALAYSIA (PRULIA)

Prudential Life Insurance Agency Association (PRULIA), was formed in 1989 to protect the interest of the Prudential Agency Force. As the financial landscape evolves, changes are inevitable. As it was evident in the 1st Financial Master Plan in 1996, there was a drastic change in compensation and structure of the insurance fraternity.

Vision

Premier association in delivering comprehensive needs for esteemed members.

Mission

Safeguarding members’ interest and welfare.

M.E.S.R.A. Values

Mutual Trust

Empathetic Listening 

Solution Oriented 

Respectful 

Accountable

Currently we have over 10,000 members from all over Malaysia and we expect the numbers to grow. Throughout the years, PRULIA has had 10 Past Presidents that served with the Association and currently the Presidency is helmed by Mr. Alan Lim Peng Boon.

Come and be a part of the PRULIA family today!!!