Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
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