Consolidate, structure, and maintain data from multiple sources to create comprehensive dashboards, reports, and KPIs for strategic decision-making.
Collaborate closely with data engineering teams to architect and optimize data marts, pipelines, and scalable analytics solutions.
Develop, maintain, and enhance variable tools, workflows, and operational processes, leveraging both traditional and GenAI approaches to maximize efficiency and accuracy.
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Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization.
Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and campaigns.
Lead content strategy, community engagement initiatives, and influencer/creator collaborations to strengthen brand presence and audience connection.
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Monitor portfolio performance, including repayment behavior, delinquency trends, roll rates, and portfolio risk indicators, and recommend risk mitigation or policy adjustments when necessary.
Develop and track key risk indicators and early warning signals to identify emerging risks and portfolio trends.
Conduct portfolio risk and profitability analysis to support credit policy refinement, product optimization, and risk-return management.
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Align campaign priorities with key product launches, commercial promotions to maximise value to users
Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
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Propose and implement obligor level credit conditional monitoring and early warning triggers for regional products
Conduct portfolio monitoring and analysis on concentration risk and asset quality
Prepare and analyse regional level risk reports such as portfolio performance, industry exposure, vendor performance and historical customer trends
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Conduct data analysis on risk exposure and profitability to identify opportunities for product and strategy improvement. Provide credit risk insights and recommendations to internal teams and stakeholders.
Assess business operations and market trends to enhance competitive positioning.
Collaborate with Data Science, Business Development, and Product teams to launch new initiatives and grow the business while controlling risk
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