Working at the intersection of product, engineering, design, and business teams, the team leads key strategic initiatives that enhance user engagement, drive platform growth, and unlock new opportunities across the broader financial services ecosystem.
As the product owner, drive the end-to-end product life cycle of digital bank marketing products, from ideation, design, technical development, testing and roll out, to post-launch improvements and iterations.
Marketing PMs manage a wide range of products, including campaign & rewards systems such as referral, cashback campaigns; content management system such as bank homepage, microsite; notification system as a shared service; account linkage for integrations with Shopee ecosystem.
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Project manage and coordinate with Business Development, Operations, Business Intelligence, Product, and Creative teams to ensure effective campaign delivery
Lead the conceptualisation and end-to-end deployment of marketing assets and campaign activities across channels
Manage and monitor marketing budgets in collaboration with the Finance team
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