Jigsaw Market Consulting (Shanghai) Co., Ltd., which was founded in Shanghai in 2000, is China’s leading consumer insight & lifestyle understanding research agency. Jigsaw focuses on people development so as to ensure a scalable and well trained workforce to assist clients from a variety of sectors to understand the dynamic lifestyle changes of today’s China. Using both qualitative and quantitative methodologies, Jigsaw typically assists clients in exploring potential avenues for new products & services, reviving or repositioning existing brands, developing advertising strategy, segmenting markets and defining a distribution plan. From multinational corporations to Asia's most successful companies, our clients rely on our experience and trust our ability to turn research insights into actionable solutions.