Collaborate with the analytics agency, BI teams and Country Marketing Manager for data exchange, enhancement of the reporting dashboard, testing, monitoring results, and providing feedback for different analytics models to increase engagement and purchase propensity.
Execute campaigns to drive the Loyalty KPIs in conjunction with the Marketing teams, optimize setup in the system to follow the customer lifecycles including onboarding and 1st purchase, stretch spend, drive returned visits, reward and recognition, and early win-back.
Monitor, update, and secure the functionality of the CRM system and its integration with various internal and external systems/platforms.
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