SEO Foundations: Own technical, on-page and off-page SEO strategy for your portfolio, site health, content strategy, keyword targeting, and authority building.
Answer Engine Optimization (AEO): Structure and optimise client content so it is surfaced directly in AI Overviews, featured snippets, People Also Ask, and voice search results. Winning the answer, not just the click.
Generative Engine Optimization (GEO): Improve how clients are represented, cited and recommended inside generative engines such as ChatGPT, Claude, Gemini and Copilot. Through structured data, entity and brand authority building, and third-party citation strategy.
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