Manage collaboration launches and manage external partner relations - from internal communications to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch
Optimize and initiate engaging and sales-driven marketing activations with the brand partners, including but not limited to social media, influencer campaigns, and content-driven campaigns. With clear objectives to increase sales, drive website traffic and conversion, and/or collaboration launch engagement
Demonstrate creativity and coordinate with the design team to develop collaborative creatives. Independently work on seeking approvals from partners on creative and marketing materials
...
Set up, maintain, and optimize always-on automated CRM journeys and campaigns across eDM, SMS, app push notifications, in-app messages, and other owned communication channels.
Manage CRM campaign calendars, including audience segmentation, list building, campaign setup, quality assurance testing, execution, and performance tracking.
Maintain accurate customer data in the CRM platform, monitor data quality and workflow issues, and escalate system or data-related concerns where necessary.
...
Flag incomplete, missing, or inconsistent entries in the Creative Log, and act as the point of contact between Marketing and Design to keep it consistent and aligned.
Support influencer gifting operations — coordinating stock allocation, tracking gifting status, and following through to fulfillment.
Provide project management support across the launch cycle — following up from stock allocation, to Marketing/Design production timelines, to Operations handoff.
...