Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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