A First-Class Degree in any discipline, demonstrating a strong commitment to excellence and achievement
Fresh graduates or candidates with up to two (2) years of working experience who are ready to begin their professional journey
Proven leadership experience, with a demonstrated track record of holding leadership positions in co-curricular activities, student organisations, societies, or community initiatives
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Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
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Loves working with children. Their energy, curiosity, and growth inspire you. You genuinely enjoy being on the floor, engaging with kids and parents, and making every interaction memorable.
Builds relationships naturally. You nurture trust with parents, connect with kids, and create a sense of belonging that keeps families coming back.
Has a relevant background. Experience in education, teaching, coaching, sports management, or children's programming is a huge plus—you understand child development and what it takes to deliver a world-class experience.
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Professional Experience: 3+ years of experience in affiliate marketing, influencer/creator management, MCN operations, or e-commerce/social commerce platforms.
Platform Expertise: Hands-on, deep structural understanding of TikTok Shop affiliate mechanics (commissions, sampling, creator marketplace) and video/live shopping functions.
Live-Stream Execution: Proven track record planning and directing live-selling/livestream commerce sessions (hosts, run-of-show, in-live conversion tools).
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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3-5 years of relevant experience in project management, account/project management, content operations, or a similar role, preferably within an advertising environment.
Bachelor’s degree in Project Management, Marketing, Communications, Business, or a related field.
Proven track record in project management or content operations, including direct client and market stakeholder management.
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