Undergraduates and graduate students in the field of Mass Communications/Digital or Social Media Marketing/Creative Media/PR/Advertising are preferred.
Proficient in written and verbal communication skills in English and Bahasa Malaysia.
Outgoing and has an open communication style, critical thinking mindset, attention to detail, reporting, and presenting skills.
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Undergraduates and graduate students in the field of Mass Communications/Digital or Social Media Marketing/Creative Media/PR/Advertising are preferred.
Proficient in written and verbal communication skills in English and Bahasa Malaysia.
Outgoing and has an open communication style, critical thinking mindset, attention to detail, reporting, and presenting skills.
...
Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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