Plan and produce short-form videos for TikTok and Instagram Reels that reflect collections, campaigns and in-store moments, shooting regularly at the office and stores.
Film with phone or camera and deliver polished edits ready to publish, including captions and on-screen text in our brand voice.
Direct simple shoots with colleagues, models or parents and manage basic asset organisation for repurposing across channels....
Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing....