Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
...
1 to 3 years of hands-on experience in social and digital ad channels, with real exposure to at least one of the following: Meta Ads, TikTok Ads, or Google Ads (Search, YouTube, or Display Network).
Proficient in both Bahasa Malaysia and English, written and verbal.
Comfortable working with data; able to read campaign metrics and explain what they mean in plain language.
...