1. Retail Marketing Strategy

Develop and implement retail marketing strategies to drive store traffic, increase sales, enhance brand awareness, and improve customer engagement.
Plan and execute seasonal promotions, festive campaigns, product launches, and in-store marketing activities.
Ensure marketing initiatives are aligned with overall business objectives and retail sales targets.

2. Campaign Planning & Execution

Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Work closely with retail operations, sales teams, designers, and external agencies to ensure timely and effective campaign execution.
Monitor campaign budgets, timelines, and deliverables to ensure efficient use of marketing resources.

3. Marketing Analytics & Performance Monitoring

Analyze retail sales performance, campaign results, customer behavior, and market trends to identify opportunities for business growth.
Prepare regular marketing performance reports, including sales growth, campaign ROI, customer engagement, conversion rates, and promotional effectiveness.
Monitor key performance indicators (KPIs) and provide data-driven recommendations to improve marketing strategies and campaign performance.
Evaluate the effectiveness of promotions by comparing sales performance, customer traffic, and marketing expenditure.
Utilize sales and marketing data to support business planning, forecasting, and decision-making.

4. Market Research & Competitor Analysis

Conduct market research to identify consumer trends, competitor activities, pricing strategies, and market opportunities.
Analyze customer preferences and purchasing patterns to support targeted marketing initiatives.
Recommend new promotional ideas and marketing approaches based on market insights and performance data.

5. Brand Management & Customer Engagement

Maintain consistent brand positioning and marketing communication across all retail outlets and marketing channels.
Develop customer engagement initiatives, loyalty programs, and promotional activities to encourage repeat purchases.
Oversee marketing content and promotional materials to ensure accuracy, quality, and consistency.

6. Budget & Vendor Management

Manage marketing budgets, track expenses, and evaluate the cost-effectiveness of marketing activities.
Liaise with advertising agencies, printing suppliers, event organizers, and other external partners.
Review vendor performance and ensure marketing materials and services meet the company's standards.

7. Reporting & Cross-Department Coordination

Prepare monthly marketing reports and presentations for management review.
Collaborate with retail operations and sales teams to identify store-level marketing needs and sales improvement opportunities.
Perform other marketing-related duties as assigned by management.

5份Dashboards工作在Ampang - November 2026

Senior Marketing Executive