全职 Senior Marketing Executive 工作, 薪水 up to MYR 5,800, A.D. Time 56100 公司招聘中 - Ricebowl

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• Minimum 3–5 years of relevant marketing experience, preferably in retail, FMCG, lifestyle, fashion, watch, jewelry, or other consumer-facing industries.

• Experience in planning and executing retail marketing campaigns, promotions, and brand-building activities.

• Strong analytical and problem-solving skills, with the ability to interpret sales and marketing data and translate insights into actionable strategies.

• Proficient in Microsoft Excel, including PivotTables, lookup functions, charts, and data analysis.

• Knowledge of marketing analytics tools, sales dashboards, Google Analytics, Meta Ads reporting, or similar platforms will be an added advantage.

• Experience in preparing marketing performance reports, monitoring KPIs, and evaluating campaign ROI.

• Strong project management, communication, presentation, and coordination skills.

• Able to manage multiple projects, meet deadlines, and work independently in a fast-paced retail environment.

• Detail-oriented, commercially minded, and proactive in identifying opportunities to improve sales and marketing effectiveness.

1. Retail Marketing Strategy

• Develop and implement retail marketing strategies to drive store traffic, increase sales, enhance brand awareness, and improve customer engagement.

• Plan and execute seasonal promotions, festive campaigns, product launches, and in-store marketing activities.

• Ensure marketing initiatives are aligned with overall business objectives and retail sales targets.

2. Campaign Planning & Execution

• Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.

• Work closely with retail operations, sales teams, designers, and external agencies to ensure timely and effective campaign execution.

• Monitor campaign budgets, timelines, and deliverables to ensure efficient use of marketing resources.

3. Marketing Analytics & Performance Monitoring

• Analyze retail sales performance, campaign results, customer behavior, and market trends to identify opportunities for business growth.

• Prepare regular marketing performance reports, including sales growth, campaign ROI, customer engagement, conversion rates, and promotional effectiveness.

• Monitor key performance indicators (KPIs) and provide data-driven recommendations to improve marketing strategies and campaign performance.

• Evaluate the effectiveness of promotions by comparing sales performance, customer traffic, and marketing expenditure.

• Utilize sales and marketing data to support business planning, forecasting, and decision-making.

4. Market Research & Competitor Analysis

• Conduct market research to identify consumer trends, competitor activities, pricing strategies, and market opportunities.

• Analyze customer preferences and purchasing patterns to support targeted marketing initiatives.

• Recommend new promotional ideas and marketing approaches based on market insights and performance data.

5. Brand Management & Customer Engagement

• Maintain consistent brand positioning and marketing communication across all retail outlets and marketing channels.

• Develop customer engagement initiatives, loyalty programs, and promotional activities to encourage repeat purchases.

• Oversee marketing content and promotional materials to ensure accuracy, quality, and consistency.

6. Budget & Vendor Management

• Manage marketing budgets, track expenses, and evaluate the cost-effectiveness of marketing activities.

• Liaise with advertising agencies, printing suppliers, event organizers, and other external partners.

• Review vendor performance and ensure marketing materials and services meet the company's standards.

7. Reporting & Cross-Department Coordination

• Prepare monthly marketing reports and presentations for management review.

• Collaborate with retail operations and sales teams to identify store-level marketing needs and sales improvement opportunities.

• Perform other marketing-related duties as assigned by management.

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance