Education: Bachelor’s Degree in Marketing, Business Administration, Digital Media, Statistics, Information Technology, Business Information System or a related discipline.
Experience: Minimum 1 to 2 years of hands-on experience in CRM, Mobile App Marketing, Digital Engagement, or Loyalty Marketing.
Core Competencies:Proven track record in driving app user adoption, active engagement, and retention strategies.Strong familiarity with mobile app metrics (MAU, retention cohorts, conversion rate optimization).Direct experience in loyalty program management, gamification, and digital customer journeys.Basic understanding of cross-functional workflows (working alongside IT developers, marketing teams, and customer service ops).
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- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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Identify and approach potential customers in target sectors such as banking, retail, shopping malls, property development, corporate offices, education, hospitality and government-linked organisations.
Conduct outbound business development activities through telephone calls, email, LinkedIn, networking, referrals, exhibitions and face-to-face appointments.
Arrange and attend customer meetings, presentations, product demonstrations and site visits.
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