Genuinely curious about money and the real world - You already read about this stuff. Business, investing, the economy, the realities of adulting, what is happening in the country. You ask questions because you want to know, not because someone told you to.
A creative storyteller - You can take a complicated idea and make it land in fifteen slides or sixty seconds, with a good command of English and a feel for rhythm and pacing.
Naturally in tune with social media - You know hooks, formats, pacing and what makes something get saved and shared instead of just liked. You can explain why a post worked.
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Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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