Genuinely curious about money and the real world - You already read about this stuff. Business, investing, the economy, the realities of adulting, what is happening in the country. You ask questions because you want to know.
A creative storyteller - You like writing, and you can take a complicated idea and make it land in fifteen slides or sixty seconds. Good command of English and a feel for rhythm and pacing.
Naturally in tune with social media - You know hooks, formats and pacing, and you can explain why a post worked, not just that it did.
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