Strategic Marketing Planning: Own and execute the entire marketing calendar, planning at least 2 months in advance to ensure smooth execution of campaigns. Operate with a forward-thinking mindset, always preparing for the next month’s plan while executing the current one.
Marketing Leadership & Execution: Lead the marketing team with a results-driven approach, setting clear KPIs, ensuring they are met, and driving execution without micromanagement. You take full ownership of the marketing team’s performance, guiding them to deliver results while fostering accountability and independence.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Diploma or Bachelor's Degree in Marketing, Advertising, Mass Communication, Business, Media Studies, or a related field.
Fresh graduates are encouraged to apply. Candidates with 1–3 years of experience in an advertising, media, digital, or marketing agency will have an added advantage.
Good understanding of digital marketing and social media platforms.
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Currently pursuing or recently completed a Diploma or Degree in Tourism Management, Hospitality, Business Administration, Marketing, Event Management, Mass Communication or a related field.
Applicants from other academic backgrounds are welcome if they have a genuine interest in travel, customer experience, content creation or business operations.
Good written and verbal communication skills in English and Bahasa Malaysia; proficiency in Mandarin is an added advantage.
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Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, Business, or a related field.
Minimum 2–3 years of experience in event management, experiential marketing, community engagement, or marketing campaigns (experience in parenting, FMCG, education, or lifestyle industries is an added advantage).
Strong experience in planning and executing end-to-end events, workshops, or campaigns (online and offline).
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Engineering: 10+ years professional software engineering. Strong CS fundamentals. Strong TypeScript/JavaScript and Python. Extensive backend engineering. React/Next.js. Production-scale systems, distributed systems, databases, data-intensive applications, production deployment and operations.
AI / Agentic Systems: strong hands-on experience with several of — Claude/Anthropic, LLM APIs, agentic workflows, tool-using agents, function calling, multi-agent systems, agent memory, RAG, planning systems, reflection loops, evaluation frameworks, autonomous workflows, AI experimentation, LLM observability, prompt optimization, model routing.
We are particularly interested in engineers who have built these systems themselves, not engineers who have only read about them. You should be able to show us production AI systems, agents executing real tasks, complex tool-use workflows, autonomous or semi-autonomous systems, AI evaluation systems, self-improving workflows, and large-scale distributed systems.
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Marketing instinct first. You can read a landing page and identify what's wrong before touching the copy. You understand funnels, positioning, audiences, and conversion well enough to have real opinions. When AI gives you a confidently mediocre answer, you recognize it and push back. Anyone can run a prompt. Fewer people know what to point it at and why.
Already using AI and hungry to go deeper. You use these tools daily, not occasionally. You know the difference between “AI as a search engine” and “AI as a collaborator”. You'd happily spend a weekend learning a new tool if it made your work meaningfully better.
Direct response and distribution sense. You can write copy that sells, not just copy that sounds good. You understand the difference between a sales page and a blog post, and between a broadcast and a nurture sequence. Writing matters, but the harder work is choosing the right offer, channel, hook, and format.
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