Identify and approach potential customers in target sectors such as banking, retail, shopping malls, property development, corporate offices, education, hospitality and government-linked organisations.
Conduct outbound business development activities through telephone calls, email, LinkedIn, networking, referrals, exhibitions and face-to-face appointments.
Arrange and attend customer meetings, presentations, product demonstrations and site visits.
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New Business Development: Actively identify and approach new industrial customers. Generate new leads through cold calling, customer visits, referrals, exhibitions, online enquiries, territory mapping and social media campaign. Develop business opportunities within factories, warehouses, logistics companies, distributors, retailers and other relevant industries. Convert prospects into active buying customers.
Territory and Market Coverage: Systematically cover the assigned sales territory, postcode and industry segments. Build and maintain a complete customer database for the assigned territory. Identify underserved areas, new industrial developments and high-potential customer segments. Ensure regular customer visitation and market presence.
Sales Opportunity Creation: Understand customers’ operational requirements and recommend suitable products or solutions. Generate enquiries, quotations, demonstrations, site visits and project discussions. Maintain sufficient qualified opportunities to support future sales targets. Build a minimum sales pipeline of three to four times the monthly sales target.
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Minimum 3 years of experience in B2B sales, business development, account management or solution selling.
Candidates with approximately 3–5 years of relevant experience are preferred.
Experience in SaaS, software solutions, property technology, property development, property management, facility management, security systems or building technology will be an advantage.
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Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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