Main Purpose
- Make sure all outlets have the right people, processes, standards, tools and knowledge to operate well and consistently.
Connect HQ and Outlets
- Make sure information from HQ reaches the outlets clearly, and problems and feedback from outlets reach HQ.
Manage SOP and Retail Standards
- Create, maintain and improve the correct operational guidelines for all outlets.
Standardise Outlet Operations
- Set clear standards for store appearance, customer service, sales, staff behaviour, stock handling and daily store routines, and ensure all outlets comply.
Develop Retail People
- Build, develop and monitor the skills of Area Managers, Outlet Managers and Sales Assistants, creating clear competency and career development standards for these positions.
Manage Training and Certification
- Ensure employees receive appropriate training, on-the-job coaching, performance assessments and certifications.
Support New and Upgraded Outlets
- Make sure new or renovated outlets are ready to operate with the right people, training, SOPs, stock, systems and customer experience.
Manage Stock Health
- Set appropriate inventory targets, ensure adequate stock, monitor slow-moving stock and maintain product availability.
Lead Digitalisation and AI
- Use and fully utilise all technology and AI tools to make retail operations easier, faster, more consistent and less dependent on manual work.