Assist in the formulation of strategies to build a lasting digital connection with consumers
Execute social media strategies to grow company’s social media engagement and followers; monitor the ongoing company presence on social media channels (Instagram, Facebook, TikTok, etc.)
Assist in the planning, development and execution of content marketing by providing creative ideas and strategies, assisting in the development of content including photography videography, copywriting, etc.
Manage & update company’s information online, response to online enquiries from various communication channels with proper etiquette.
Launch optimised online adverts through Facebook advertisement, google Ads, etc. to increase brand’s competitiveness and awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Manage company e-store and website, ensure all the products information are always up-to-date and accurately displayed.
Prepare online newsletters and promotional emails and organize their distribution through various channels
Collaborate with in-house graphic designers to develop marketing collaterals
Produce monthly performance analysis report to measure digital marketing efforts using a variety of analytics tools (Google Analytics, social media insights, etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Collaborate & liaise with media agencies, vendors, KOLs, etc.
Execute marketing strategies including tradeshow, exhibition events or any other marketing activities