Plan, develop, and execute digital marketing strategies to increase brand awareness, engagement, and sales.
Manage and maintain social media platforms, including Facebook, Instagram, TikTok, XiaoHongShu (XHS), and other relevant channels.
Create engaging digital content, including promotional posts, graphics, short videos, reels, and marketing campaigns.
Plan, host, and conduct regular live-streaming sessions on platforms such as Facebook Live, Instagram Live, TikTok Live, and other relevant channels to promote products, engage audiences, and drive sales.
Prepare live-streaming content, product presentations, promotional activities, and interactive sessions to attract and retain viewers.
Manage social media advertising campaigns, including Facebook Ads, Instagram Ads, and TikTok Ads, to improve reach and conversion.
Monitor social media trends, competitor activities, and market developments to identify new marketing opportunities.
Respond to customer enquiries, comments, and messages across digital platforms in a professional and timely manner.
Coordinate with internal teams to ensure marketing content, product information, and promotional materials are accurate and consistent.
Monitor and analyse digital marketing performance, including audience engagement, reach, traffic, leads, and sales conversion.
Prepare regular marketing performance reports and recommend improvements to optimise campaign effectiveness.
Perform other marketing-related duties and ad hoc tasks as assigned by management.
Job Requirements:
Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
Experience in social media management, content creation, and digital marketing is preferred.
Confident and comfortable speaking in front of the camera and hosting live-streaming sessions.
Good communication, presentation, and interpersonal skills.
Familiarity with Canva, CapCut, Meta Business Suite, TikTok, or similar marketing tools is an advantage.
Creative, proactive, self-motivated, and able to work independently or as part of a team.