Understand market insights and propose an activation plan — conduct market surveys, track user behaviour, competitor landscape and category trends, and turn findings into account-growth or activation recommendations.
Ensuring team adheres to current processes, identifying opportunities for continuous improvement, as well as proposing and creating processes and tools to support design operations.
Lead and oversee creative projects and campaigns, ensuring the visual direction, quality, timelines, and final deliverables meet the required standards.
Responsible for Liaised with the backend departments to ensure every digital campaign is live on time and updating clients on weekly and monthly reports.