Responsible for coordinating the specific objectives of the Sales Plan with all of the functional departments of the Hotel, and, most specifically with the Front Office, the Food & Beverage and the Accounts.
Coordination with the General Manager, establishes both the Market and the Target Customer Strategies for the Hotel.
Analyzes the Sales Statistics to determine the business growth potential, and develops the Strategic Marketing Plan to eradicate deficits, if any, for the Hotel.
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