Work with product and development teams on website structure optimisation, URL structure, mobile adaptation, redirects and HTTP status handling and other technical SEO topics.
Use Baidu Webmaster Tools to continuously monitor site indexing, crawl anomalies, issues and potential risks, and drive investigation and fixes.
Use Baidu Tongji for data analysis, including traffic sources, user behaviour, conversion paths and key page performance, and turn insights into clear optimisation plans and experiments.
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