Develop, implement, and continuously enhance sales forecasting methodologies to support commercial planning, budgeting, and business decision-making, while improving forecast accuracy through market intelligence and performance analysis.
Evaluate regional sales initiatives, incentive schemes, commercial proposals, and strategic projects to assess financial viability, commercial impact, and alignment with business priorities.
Ensure consistency and governance of sales planning frameworks, methodologies, and performance measurement standards across all regions.
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Collaborate with cross-functional teams, including but not limited to marketing, revenue management, and operations, to ensure alignment of initiatives, maximize commercial impact, and enable seamless execution of sales strategies.
Prepare regular reports and insights to Senior Management on sales performance, market trends, key commercial metrics, and potential growth opportunities.
Identify and evaluate new sales opportunities while regularly assessing the effectiveness of existing strategies, proposing innovative approaches to drive business growth.
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Collaborate with cross-functional teams, including but not limited to marketing, revenue management, and operations, to ensure alignment of initiatives, maximize commercial impact, and enable seamless execution of sales strategies.
Prepare regular reports and insights to Senior Management on sales performance, market trends, key commercial metrics, and potential growth opportunities.
Identify and evaluate new sales opportunities while regularly assessing the effectiveness of existing strategies, proposing innovative approaches to drive business growth.
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Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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