Conduct market intelligence gathering, industry trend analysis, and competitor benchmarking to develop strategic roadmaps, competitive positioning, and channel marketing initiatives.
Drive and manage the 4P marketing framework (Product, Price, Place, Promotion) while overseeing product lifecycle management, inventory planning, and PSI (Purchase-Sales-Inventory) optimisation.
Develop and execute regional Go-to-Market (GTM) strategies, managing end-to-end product launch activities and expanding distribution channel adoption....