This is a full-time on-site role as a Product Marketing Specialist at Powerlife. The Product Marketing Specialist will be responsible for conducting market research, developing and executing go-to-market strategies, managing product portfolios, and collaborating with sales and product management teams. The role also involves creating compelling product messaging and positioning, overseeing product launches, and analyzing market trends and competitive landscape.
Qualifications
Market Research, Communication, and Go-to-Market Strategy skills
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Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
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Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
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Quality Assurance: Ensure that all video content meets high-quality standards in terms of visual appeal, technical excellence, and adherence to brand guidelines.
Audience Engagement and Analytics: Monitor audience engagement metrics and analyze viewer feedback to inform future content decisions. Use analytics tools to track video performance and identify areas for improvement.
Technology Integration: Stay updated on emerging video technologies and trends, and evaluate their potential impact on the organization's video products. Collaborate with the IT department to implement new technologies and optimize existing video platforms.
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Oversee the development and implementation of quality assurance processes in collaboration with internal teams. This includes establishing inspection procedures and quality control measures to ensure product/process consistency and reliability throughout the deployment to end-users.
Collaborate with partner and SMEs to share knowledge, explore innovative solutions, and contribute to the product’s enhancements.
Prepare and maintain detailed technical documentation, including product specifications, user manuals, and troubleshooting guides to support internal and external stakeholders.
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Reporting to the Commercial Director, you will play a key role in developing and implementing product marketing strategies to drive growth and differentiate the company’s flavour profiles effectively in the market. This includes:
Conducting market research to identify trends, customer needs, and competitor strategies
Developing product concepts and positioning that resonates with the target audience in collaboration with the R&D, Sales and Regulatory team
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Manage products & solutions for B2C and B2B segment
Develop, implement, and review regional marketing plans to drive product awareness, market penetration, and sales growth to achieve business objectives
Co-ordinate with stakeholders to ensure all required information are available including marketing collaterals, training materials, sales tool and conduct product training to the sales offices before product launch
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