Act as the connective tissue between the global marketing/growth organizations and the local markets
Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks
Be a change agent while building strong relationships...
Elevate brand story-telling, creative, digital and content quality to drive richer consumer engagement and ROI improvement.
Maximize value capture in market through portfolio strategy, cost improvement and volume growth.
Partner with the Segment Leaders and Commercial counterparts to convert sector strategy into in-market execution, anchored to the broader segment agenda and supporting delivery of growth and financial targets...