Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for product/service differentiation.
Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and campaign execution.
Analyze marketing campaign performance, track key metrics (ROI, CPA, conversion rates), and provide regular reports with actionable insights for continuous improvement.
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Collaborate with the marketing team to develop and implement social media campaigns, including influencer marketing initiatives, contests, and giveaways, to increase follower engagement and generate leads.
Manage the content calendar, ensuring timely posting of content across all platforms and optimizing content for maximum reach and engagement based on platform-specific best practices.
Monitor social media channels for customer comments and messages, responding promptly and professionally to inquiries and escalating issues to the appropriate team members.
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