Position Summary

Responsible to develop, implement, monitor, and evaluate the Hotel’s marketing strategy, including advertising, promotions, events, collaborations, graphics, collateral, and sponsorships to support marketing objectives and driving sales for the Hotel. Aligns with Hotel's objectives and Sales & Marketing directives to maximize revenue generation across Rooms, Events, Meetings, Weddings, Spa and Food & Beverage and elevate Hotel’s exposure & presence in local, national, and international markets. Serve as primary communications representative for the Hotel using social media platforms.

Key Responsibilities

1. Strategic Planning & Market Research

Develop and implement marketing strategies that align with the company's business and financial goals.
Conduct market research to identify target audiences and understand their needs and preferences.
Monitor competitor activities and industry trends to stay ahead in the market, recommend changes in strategies based on analysis and feedback to ensure company remains competitive

2. Digital Marketing and Campaign Management

Planning, implementing, and overseeing digital marketing campaigns across various channels such as social media, email, search engines, and display advertising and working closely with appointed agency on performance tracking and adjusting strategies when necessary.
Collaborate with all revenue generation departments to prepare year-round content / marketing calendar to promote Rooms, Meetings & Banquet, F&B, Weddings, and Spa
Plan and execute multi-channel marketing campaigns to drive awareness, lead generation, and sales.
Drive channels engagement and create compelling marketing materials and advertisements. Lead the execution of marketing campaigns, including setting objectives, budgeting, scheduling, and performance monitoring.
Work with cross-functional teams to ensure campaigns are delivered on time and within budget.
Manage hotel’s online presence, including Website, SEO/SEM, email marketing, and online advertising.
Oversee planning & execution of campaigns/advertisement across various channels (digital, print, social media) as follows, but not limited to:

1. Social Media Channels (FB, Insta, Tiktok, LinkedIn, XHS, Weibo, WeChat)

2. Brand.com (Hotel Website)

3. One World Hotel Mobile App

4. OneCard

5. 3rd party F&B platforms (Fave, Klook, Eatigo, FunNow etc)

Stay updated with the latest marketing technologies and tools to drive innovation within the marketing department.
Experiment with new marketing strategies and channels to reach and engage target audiences.

1. Social Media Management:

Develop social media strategies, creating engaging content, scheduling posts / story, monitoring social media channels for mentions and trends, and analyzing social media metrics to measure the effectiveness of campaigns.

2. Content Creation

Overseeing Graphic design team, develop engaging promotion contents for social media channels, websites, newsletters, presentations, and all marketing materials for advertisements including Events, F&B, Spa, Wedding, including photos, reels and videos.
Oversee the creation, optimization, and distribution of high-quality content that engages and converts target audiences, ensuring brand consistency in terms of style, quality, and tone of voice, and optimizing content for different digital platforms and formats.
Coordinate and control the hotel’s photo library. Leads all Hotel’s promotion photoshoots, ensuring quality and standards are align with Hotel’s identity.

3. Search Engine Optimization (SEO)

Optimizing the brand's digital assets for search engines to improve online visibility and organic traffic is another key responsibility, includes keyword research, on-page and off-page optimization, technical SEO audits, and staying updated with search engine algorithms

to adapt strategies accordingly.

4. Paid Advertising

Overseeing the planning, budgeting, and execution of paid advertising campaigns for driving targeted traffic and conversions ie, managing pay-per-click (PPC) campaigns on Google Ads, Social Media, LinkedIn Ads and GDS Media Ads, Property placement Ad etc

5. Performance Tracking:

Set (KPIs) for marketing activities and track progress against goals.
Analyze digital marketing performance, utilize data analytics to track campaign performance and optimize strategies.
Track Website traffic, conversion rates, click-through rates, and return on investment (ROI) to measure the effectiveness of marketing efforts and make data-driven decisions for optimization
Allocating budgets across different channels and campaigns, optimizing spending based on performance insights, and providing regular reports to stakeholders on budget utilization and campaign performance.

Requirements

Bachelor’s Degree/Diploma in Hospitality, Business, or related field.
Minimum 3–5 years of experience in hotel sales, with at least 1–2 years in a supervisory/managerial role.
Strong leadership, team management, and motivational skills.
Excellent communication, presentation, and negotiation skills.
Proven track record of meeting or exceeding sales targets.
Strong understanding of hotel operations, market dynamics, and revenue management principles.
Proficiency in Microsoft Office and hotel sales systems (e.g., Opera, Delphi, or similar).
Ability to work under pressure, with a results-driven and customer-focused mindset.

Job Type: Full-time

Pay: RM6,000.00 - RM7,500.00 per month

Benefits:

Free parking
Maternity leave
Meal provided
Opportunities for promotion
Parental leave
Professional development

Work Location: In person

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