Minimum 1 year of hands-on experience in Digital Marketing, Performance Marketing, Paid Media, Growth Marketing, or a similar role.
Diploma (or equivalent) in Marketing, Business Administration, or a similar field.
Digital Marketing Expertise: Proven hands-on experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns.
Paid Advertising Experience: Able to independently set up, manage, monitor, and optimise paid advertising campaigns based on campaign objectives and performance.
Email Marketing Knowledge: Experience crafting, segmenting, and optimising email campaigns using tools such as Mailchimp, Klaviyo, HubSpot, or equivalent platforms to drive engagement, retention, and conversions.
Analytics Proficiency: Comfortable using tools such as Google Analytics to track performance, identify trends, and optimise campaigns.
Basic Data Analytics Skills: Knowledge of Microsoft Excel or Google Sheets, including formulas such as VLOOKUP and SUMIF, pivot tables, and the ability to create tables and charts for data visualisation and reporting.
Creative Problem-Solving: Able to develop creative marketing campaigns and propose solutions to improve campaign performance.
Technical Skills: Basic understanding of landing page optimisation, A/B testing, and conversion rate optimisation (CRO).
Adaptability: Stays up-to-date with fast-changing digital marketing trends, advertising platforms, and consumer behaviour.
Communication: Able to coordinate and liaise closely with designers and copywriters to align marketing campaigns with product updates and business objectives.
Experience managing advertising budgets and optimising campaign performance using key marketing metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
Hands-on experience with Meta Ads Manager and Google Ads is highly preferred. Experience with TikTok Ads will be an added advantage.
Candidates should be comfortable taking ownership of assigned campaigns, analysing results, identifying areas for improvement, and recommending optimisation strategies with limited supervision.
Candidates with stronger experience may be considered for higher seniority, responsibilities, and remuneration based on relevant experience and competencies.

Example Tasks / Performance Indicators

New User Growth: Number of new registered users per month.
Click-Through Rate (CTR): Effectiveness of advertising campaigns in driving traffic.
Conversion Rate: Percentage of visitors who complete the targeted action after landing on the page.
Campaign ROI / ROAS: Effectiveness and profitability of advertising spend.
CPA / Acquisition Efficiency: Ability to optimise acquisition costs while maintaining conversion quality.
Social Media Engagement: Performance and engagement across relevant social media channels.
Community Growth: Growth and engagement of the company's online audience and community.

4 Hubspot Jobs - October 2026 - High Salaries

Manage Alert

Digital Marketing Specialist

Marketing Executive

Performance Marketing Specialist

Digital Marketing Executive (Performance Marketing) (Mandarin Speaker)