Sales & Lead Generation

Actively source and generate new event sales opportunities through calls, online enquiries, referrals, partnerships, networking and other channels.
Respond promptly to event enquiries and understand customers’ event requirements, budget and expectations.
Build and maintain a strong pipeline of potential corporate, private and social event customers.
Conduct follow-ups with potential customers to convert enquiries into confirmed bookings.
Achieve assigned monthly sales, revenue and event booking targets.

Client Management & Sales Conversion

Prepare proposals, quotations and event packages based on customers’ requirements.
Present suitable venues, packages and solutions to customers and recommend upselling opportunities where appropriate.
Conduct site visits and venue tours with potential customers when required.
Negotiate commercial terms within approved guidelines and secure customer confirmation and deposits.
Maintain good relationships with existing customers to encourage repeat business and referrals.

Event Coordination & Handover

Ensure all confirmed event details are accurately documented before handing over to the Operations/Event team.
Communicate customer requirements clearly, including menu, setup, timing, special requests and other event arrangements.
Coordinate with internal teams to ensure customers receive a smooth experience from sales confirmation to event execution.
Follow up with customers after events to obtain feedback and identify future sales opportunities.

Sales Tracking & Reporting

Maintain accurate and updated customer, lead and sales information in the CRM or assigned tracking system.
Track leads, conversion rates, confirmed events, revenue and lost sales opportunities.
Provide regular sales updates and reports to the Head of Events.
Analyse lost leads and customer feedback to improve sales conversion.

Business Development

Identify new customer segments, companies, communities, event planners and partners that can generate event business.
Develop relationships with corporate clients, agencies, event organisers and other potential business partners.
Support sales campaigns, promotions, referral programmes and other initiatives to increase event bookings.
Keep updated on competitor event packages, pricing and market trends.

Team Support

Work closely with the Head of Events and Operations teams to achieve overall event revenue targets.
Support major events, client meetings and site visits when required.
Perform other sales and event-related duties assigned by the Head of Events or Management.

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