Develop and execute incrementality measurement studies to isolate true campaign impact, including A/B testing, holdout analysis, and matched market approaches for paid marketing campaigns.
Build and maintain Media Mix Modeling (MMM) frameworks to quantify the impact of paid marketing spend across channels, optimize budget allocation, and forecast campaign performance.
Design and conduct geo-lift studies to measure causal impact of paid marketing initiatives at regional or market levels, supporting strategic decision-making and ROI validation.
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Experience or demonstrated capability in developing AI solutions, Copilot solutions or AI agents, preferably within Microsoft 365 or similar environments.
Good understanding of data sources, data extraction, transformation and integration.
Strong analytical and problem-solving skills, with the ability to identify manual or repetitive processes and translate them into automation opportunities.
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