Strategic Portfolio & Brand Management: Develop and execute the overarching marketing strategy for our imported global F&B brands to increase market share and brand equity in Hong Kong.
Commercial Trade Marketing Leadership: Own the trade marketing strategy. Partner closely with the Sales team to design high-visibility in-store initiatives, optimize shelf presence, and maximize commercial success across Hong Kong’s top 4 retail chains.
High-Impact Event & Experiential Marketing: Direct and oversee innovative event marketing campaigns and large-scale consumer activations that create authentic brand loyalty and tangible sales spikes.
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Digital & Omnichannel Strategy: Lead the company’s digital roadmap, overseeing social media strategies, high-tier influencer collaborations, and digital asset creation to amplify online engagement and community growth.
Budget & ROI Ownership: Manage, allocate, and optimize the annual marketing budget, ensuring maximum efficiency and return on investment across all brand campaigns.
Cross-Functional & Principal Relations: Act as the primary marketing liaison with overseas brand principals and internal sales teams, ensuring brand alignment and translating market insights into actionable growth strategies.
...
Strategic Portfolio & Brand Management: Develop and execute the overarching marketing strategy for our imported global F&B brands to increase market share and brand equity in Hong Kong.
Commercial Trade Marketing Leadership: Own the trade marketing strategy. Partner closely with the Sales team to design high-visibility in-store initiatives, optimize shelf presence, and maximize commercial success across Hong Kong’s top 4 retail chains.
High-Impact Event & Experiential Marketing: Direct and oversee innovative event marketing campaigns and large-scale consumer activations that create authentic brand loyalty and tangible sales spikes.
...