Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Paid Performance Marketing — Own lead generation strategy and budget across paid channels; responsible for cost-per-lead efficiency and campaign ROI.
Marketing Collateral & E-Commerce Channel — Oversee execution across Shopee, TikTok Shop, and other e-commerce channels, including the Marketing Coordinator's day-to-day output.
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
Merchant Activation Strategy — Own how DaboRewards is actually pitched and rolled out to existing and new merchants, working closely with Sales.
The Merchant Value Story — Build the first-party data and retention pitch that justifies DaboRewards as a paid differentiator, not just a consumer feature.
Engagement Metrics Ownership — Own DaboRewards engagement KPIs (QR scan rate, redemption rate) and report on them consistently.
Campaign & Rewards Content Design — Define what missions, prizes, and campaigns should exist to drive engagement, working with the technical team to get them built.

4 F&b Lead Jobs in Selangor - October 2026 - High Salaries

Manage Alert

Marketing Executive

Content Marketing Executive

Brand Executive

Digital Marketing Executive