Review creative, copy and video before release for brand fit, accuracy, clarity and effectiveness in moving customers towards enquiry or purchase.
Coordinate checks against approved product information and applicable Malaysian health-product advertising requirements, including MAB/KKLIU, NPRA and MDA requirements where relevant, before materials are published.
Track leads, conversion rate, customer acquisition cost (CAC) and return on advertising spend (ROAS) by brand. Report weekly, explain the findings and redirect approved budget and effort towards what works....