Location: Petaling Jaya, Selangor
Employment: Full-Time

We're looking for a Retention Marketing Specialist who knows how to turn customer data into meaningful experiences, automated journeys and profitable repeat revenue.

You'll take ownership of Email, WhatsApp, Loyalty and Mobile App retention, using CRM tools, customer insights and AI-powered automation to bring customers back.

What Makes This Opportunity Exciting?

Direct Reporting to the CEO
Opportunity to build and own the customer retention strategy
Hands-on exposure to AI, automation and intelligent marketing workflows
Ownership of Email, WhatsApp, Loyalty and Mobile App customer journeys
Opportunity to work with Klaviyo, Shopify and Stamped

What We're Looking For

Strong experience in CRM, lifecycle marketing, retention marketing or marketing automation
Mandarin proficiency required
Hands-on experience with Klaviyo or similar email/CRM platforms
Good understanding of customer segmentation, personalisation and automated lifecycle journeys
Experience building automated marketing workflows and customer engagement campaigns
Comfortable analysing e-commerce customer data and purchasing behaviour
Understanding of Customer Lifetime Value (CLV), repeat purchase rates and retention profitability
Familiar with AI tools and interested in implementing marketing automation solutions
Strong analytical thinking, problem-solving and communication skills
Able to collaborate across Marketing, Technology, Finance and Operations
Experience with Shopify, WhatsApp Business API, loyalty platforms or mobile-app marketing is an advantage

What You'll Own

Customer Retention & Lifecycle Marketing

Develop strategies to increase repeat purchases and customer lifetime value
Build automated journeys for welcome, cart recovery, post-purchase, birthdays, anniversaries and win-back campaigns
Segment customers based on purchasing behaviour and engagement

Email, WhatsApp & Loyalty Growth

Manage and optimise Klaviyo email campaigns and automated flows
Build WhatsApp engagement, cart recovery and personalised customer journeys
Improve loyalty programme engagement, rewards and repeat purchases
Support Mobile App adoption, push notifications and customer re-engagement

AI & Marketing Automation

Identify repetitive marketing tasks and replace them with smarter automated workflows
Use AI to support campaign creation, personalisation, customer engagement and reporting
Work with the Tech/Product team on integrations and scalable customer journeys
Maintain appropriate customer communication, privacy and approval standards

Data, Performance & Revenue Growth

Track retention rate, CLV, repeat purchases and campaign-attributed revenue
Analyse customer behaviour and identify opportunities for improvement
Monitor automation performance, customer engagement and retention ROI
Improve profitability by reducing unnecessary discounting and manual marketing work

If you enjoy combining customer psychology, marketing technology, data and AI automation to create measurable business growth, this could be your next opportunity.

Apply today and help shape the future of customer retention marketing.

Work Location: In person

2 Ctrm Jobs in Petaling - November 2026 - High Salaries

Manage Alert

CRM - Retention Marketing Specialist | AI Automation - E-Commerce Growth @ PJ

CRM - Retention Marketing Specialist | AI Automation - E-Commerce Growth @ PJ