The Creative Content Coordinator is responsible for the strategic development and oversight of ONErpm’s internal owned and operated digital network out of Malaysia. This role requires a sophisticated understanding of digital ecosystems, focusing on the growth of multi-channel network across TikTok, Instagram, and YouTube. You will lead a team of editors to deploy a blend of long-form assets (playlists, mixes) and high-velocity short-form content (edits, fanpages, and burner accounts) to drive discovery for ONErpm’s global priority roster.
This role is a full time consultancy opportunity and is part of our newly established "Owned and Operated Network Department".
Update and distribute the company brochures/catalogues regularly.
Manage and update Google My Business listings and assist in replying to reviews.
Work closely with sales & production teams to propose weekly or monthly promotions of our company products to generate more online/offline engagement.
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Standards, Discoverability & Localization: Uphold content standards, metadata schemas, and taxonomy frameworks, identifying gaps and driving updates through appropriate governance channels. Apply SEO and AI discoverability principles (GEO, AEO) to optimize retrieval, while ensuring content structures enable high-quality localization and flagging systemic issues for resolution.
Cross-Functional Collaboration & Validation: Partner with Product, Engineering, Content Management, KM Operation, and Support Operation teams to ensure knowledge initiatives are accurate, timely, and contribute to support efficiency. Continuously validate that improvements result in better self-service success, reduced support friction, or an improved agent experience.
Mentorship & Team Development: Provide day-to-day direction, guidance, and support to junior team members, ensuring the overall quality of team output and supporting their professional development within the digital content field.
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Capability Building: Foster the development of the content creation team members, promoting a culture of continuous learning, innovation, and content excellence.
Agile Collaboration: Drive the embedding of the new operating model, serving as a role model for agile collaboration within the content creation subchapter.
Cross-Functional Leadership: Collaborate effectively with different chapters, subchapters, and other relevant teams to drive impactful content creation solutions and align with business and Global Digital Hub strategies.
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Develop recurring video and editorial series on a regular publishing calendar that strengthen PAA's brand identity and give audiences a reason to return
Write website articles and long-form features to a publication-ready standard
Write platform-native social copy for LinkedIn and other channels, and produce supporting graphics within brand guidelines
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Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
Structure and deliver outstanding creative presentations, both internally and externally
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Manage content and video studio operations, equipment lifecycle, and technical standards to ensure professional broadcast quality for all livestream and video projects
Commercial & Production Management
Own the commercial management of the video production function, ensuring production resources are deployed efficiently to support team revenue and P&L objectives
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Prepare, optimise, and organise assets for different platforms, maintaining a scalable digital asset library.
Use AI-powered tools to accelerate repetitive post-production tasks — background removal, batch colour correction, and image consistency at scale — while maintaining accuracy and brand integrity.
Build and use AI generated insitu settings for rugs to be inlayed v's shooting them traditionally with furniture and styling. You will work with the Art Director on seasonal requirements to keep these styled "rooms" on trend and engaging for the end customer.
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Build and manage relationships with MCN agencies, media companies, key merchants, content creators, macro KOLs and Singaporean celebrities
Organize marketing material design with internal and external teams for platform campaigns, ranking competition, sales awards and showcase promotions
Analyze creators weekly performance to deliver regular reporting on key operational initiatives and provide recommendations to optimize traffic and conversion
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Staying on top of pop culture and trends is key! You'll be our eyes and ears, keeping us in the know about what's hot and happening.
You'll be assisting in the development of brand concepts, crafting compelling narratives that resonate with our target audiences, captures attention and drive results
Applicants with Creative background are most welcomed (Digital, Design, Branding, Activation)
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