Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
Collaborate with functional and key market leads to create and drive content strategy across channels and media
Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
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Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
Structure and deliver outstanding creative presentations, both internally and externally
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Copywriting : Create engaging and informative copy for various communication channels, including marketing materials, press releases, and business correspondences.
Industry Understanding : Stay abreast of industry developments, regulations, and market dynamics to ensure accurate and relevant content.
Proficient command of the English language with a keen eye for detail.
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Toolchain & publishing. Run the Group's AI content toolchain (e.g. HeyGen, image/video generation, LLM tools) and publish through the automation pipeline established.
Calendar & scheduling. Own the content calendar, scheduling, and multi-account publishing day-to-day.
Performance tracking. Track content and channel metrics (reach, engagement, watch-through, follower growth) across personas and accounts, and maintain clean, structured reporting.
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Toolchain & publishing. Run the Group's AI content toolchain (e.g. HeyGen, image/video generation, LLM tools) and publish through the automation pipeline established.
Calendar & scheduling. Own the content calendar, scheduling, and multi-account publishing day-to-day.
Performance tracking. Track content and channel metrics (reach, engagement, watch-through, follower growth) across personas and accounts, and maintain clean, structured reporting.
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Toolchain & publishing. Run the Group's AI content toolchain (e.g. HeyGen, image/video generation, LLM tools) and publish through the automation pipeline established.
Calendar & scheduling. Own the content calendar, scheduling, and multi-account publishing day-to-day.
Performance tracking. Track content and channel metrics (reach, engagement, watch-through, follower growth) across personas and accounts, and maintain clean, structured reporting.
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Develop and drive the College's integrated communications strategy to strengthen brand positioning, reputation, and stakeholder engagement locally.
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