Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification
Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority
Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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Candidates should possess performance marketing skills, including managing paid search, social media ads, and basic analytics tools (e.g., Google Analytics, ad platforms).
Relevant experience in B2B marketing, FMCG, vending, or hospitality industries is beneficial.
Ability to work on-site in Petaling Jaya, manage multiple projects, and meet deadlines in a fast-paced environment.
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Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
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Assure quality of all sales related information pertaining to organization, proposals, commercial documents, costing sheets, vendors/partners information etc are kept in central document system storage and update if necessary.
Collaborate with account management and business development teams on quotation/proposal submissions, sales orders processing, and invoices processing. Follow up on accounts receivables with Account Managers and customers.
Collaborate with cross functional teams, especially Sales & Marketing team, Procurement team, Finance team and Project Management team to ensure smooth process of processing sales orders, invoices, and tracking of accounts receivables.
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